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Chinese E-commerce Platforms Adjust Return Policy Amid Merchant Protests
Chinese E-commerce Platforms Adjust Return Policy Amid Merchant Protests
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Chinese e-commerce giants are recalibrating their return policies amid mounting economic strain and merchant unrest. Platforms such as PDD Holdings once prioritized customer satisfaction by permitting refunds without seller consent—a policy that backfired spectacularly. Merchants faced steep losses, often left without products or payment. Tensions boiled over last July when hundreds of aggrieved sellers stormed a PDD Holdings office, forcing regulators from the market watchdog and commerce ministry to mediate. The compromise? A policy overhaul balancing consumer rights with merchant viability. Market dynamics now demand pragmatism over idealism.
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